Bfm intro to Foodcloud

This is a wee press release courtesy of Carla at Foodcloud in response to BBC article: http://www.bbc.co.uk/news/uk-northern-ireland-30464136

“In the UK, an estimated 4 million people are suffering from food poverty, whilst around 18 million tonnes of food is thrown away per year. The food service industry contribute significantly to this figure and frequently experience food surpluses as a consequence of the modern food system. Conversely, charities struggle to provide food for those who need it most. FoodCloud is an initiative that aims to tackle both of these problems by linking businesses with surplus food to charities in an effort to reduce food waste, reduce food poverty and bring communities together through shared food.
FoodCloud was founded in Dublin by two students sharing a passion for food and a hate for waste. Its mission is to create innovative solutions for surplus food that empower people, bring communities together and create positive social change. FoodCloud operates on a technological platform which facilitates the simple donation of surplus food from businesses to charitable organisations in their local area:
• Both businesses and charitable organisations register with FoodCloud via the website or mobile app where they create an online profile detailing the nature of their organisation
• Businesses post details of surplus food available via the FoodCloud website or mobile app. The business specify a time period in which the food can be collected
• Once the donation is posted, a text message is sent to local charitable organisations alerting them to the availability of surplus food, along with a reference number
• The charitable organisation can then accept the donation by replying to the text with the reference number and then arrange a collection

FoodCloud can accept a wide range of food including hot, fresh and ambient goods provided that they are of good quality and fit for human consumption and acts as a linking agency between businesses and charitable organisations to ensure their safe donation. When both parties sign up, they must agree to terms and conditions which state that each party is responsible for all relevant food safety requirements when in possession of the food donation. In other words, food businesses agree to adhere to all applicable food safety requirements and will not donate food that is of poor quality or may be harmful to eat. Once the donation is passed over to the charitable organisation, then responsibility is passed on to them and they agree to follow all food safety requirements.
FoodCloud was first introduced into Belfast via a pilot scheme in the East Belfast Area. The pilot proved to be very successful, with the result of expansion to the wider Belfast area and a vision to roll out right across Northern Ireland. We have established links with the newly opened South Belfast Food Bank, where we are exploring the possibility of FoodCloud acting as a ‘bolt on’ for food banks in accessing fresh food for inclusion in emergency food parcels. FoodCloud is expanding rapidly in Belfast and we are asking charitable organisations who would like to receive surplus food donations and also food businesses who would like to make a simple but effective contribution to people in their local area to get in touch and sign up! If you would like to find out more, you can contact the Project Co-ordinator, Carla McSorley, at carlamcsorley@bitcni.org.uk or, alternatively, call (028)9046 0606.
For more information, please visit http://www.foodcloud.ie

So please industry please respond, followers please spread the word and those in need please contact us.

Once again the BFM shares the food love!!! Ciao down now!!!

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