HUDSON is best pub to watch Euro 2016

Farah menswear announce the top 25 pubs in the UK and Ireland to watch EURO 2016

7th June 2016: Farah menswear clothing brand and award-winning independent pub experts Ben McFarland and Tom Sandhog, aka The Thinking Drinkers, today named The Hudson Bar Belfast, as the best pub in Northern Ireland to watch EURO 2016 this summer for discerning football fans.

Farah menswear conducted the comprehensive research with The Thinking Drinkers by reviewing over 2,000 pubs in order to unveil the top 25 pubs to watch EURO 2016. The pubs and bars were rated according to not just the audio-visual experience and atmosphere but also the classic criteria that otherwise create a proper pub – a wide range of well-kept beers, friendly and informed staff, great service, tasty food and a strong selection of snacks.

Farah menswear and The Thinking Drinkers crowned The Hudson Bar the number one destination in Northern Ireland for fans, calling it the ‘Gerry Armstrong – you’ll need one to raise the great drinks to your mouth’. The Hudson Bar has: 

· Every televised EURO 2016 match will be shown across eight big screens

· Strong post match whisky selection and legendary chicken wings, the perfect half time snack

The Water Poet in London claimed the overall number one spot in the UK and Ireland, with The Hudson Bar claiming sixth place overall. 

Farah menswear has a heritage firmly rooted in menswear, balancing aesthetics with function and design. Farah conducted the research to launch their #MatchReady campaign which will help style conscious customers prepare for EURO 2016, ensuring their pub choice is fit for the cultured football fan.

Ben McFarland, triple crowned Beer Writer of the Year and former Guardian football journalist, said: “If you’re not lucky enough to have secured a ticket for EURO 2016 in France this summer, finding the perfect pub is essential. We’ve scoured the country to find the best boozers to support your home nation.”

Tom Sandham, The Thinking Drinkers, added: “Our research involved more than just counting the number of screens, we wanted to offer fans something different to the sports bar norm. The Hudson Bar is worthy of any style conscious fan and we know where we’ll be for the opening match.”

Mia Zackrisson, Global Head of Marketing, Farah menswear, commented: “As a leading men’s fashion brand, we can’t influence the game, all we can do is ensure fans look good pre-match. Over 25 million pints will be sunk by football fans during the EURO 2016 so we thought we’d better find the top 25 pubs to help our customers feel #MatchReady!”

Farah menswear have invited a host of social media influencers, athletes and celebrities to back #MatchReady across social media. Look out for exclusive #MatchReady content during the Championships including the chance for one fan to win £500 of Farah clothing. To see if your pub made the top 25, head to  

Eels anyone?

The elite of Northern Ireland restaurants have signed up to the first ever restaurant week aimed at celebrating Lough Neagh Eel because eels are tasty.
Lough Neagh Eels have been awarded for their heritage, tradition and authenticity and the inaugural ‘Eel-Eat’ week which runs from Saturday 25 June will culminate in the third annual River to Lough Festival on Saturday 2 July.
Organisers have been overwhelmed by the interest in the event and would welcome any restaurants in Belfast yet to get involved to sign up and join this unique celebration.
Launching the event, which was attended by newly appointed Minister for Department of Agriculture, Environment and Rural Affairs, Michelle McIlveen MLA, Conor Corr of Lough Neagh Partnership, said: “What better way to celebrate our unique product than to dedicate a unique celebration to it. We’re tying in our inaugural Eel-Eat restaurant week with the Tourism NI Year of Food and Drink and believe it will be a firm economic driver for the local economy.”
Restaurants in Belfast are being urged to sign up to Eel-Eat by Friday 10 June. Those already participating are: Deanes Eipic and Wee Love Fish, Belfast; The White River Hotel, Toome; Hastings Hotels – Culloden Estate and Spa, Europa Hotel, Slieve Donard Resort and Spa; The Tullylagan Hotel, Cookstown; Glenavon Hotel, Cookstown; Pier 59, Derry~Londonderry; Lime Tree, Limavady; Harrys Bar & Bistro, Cookstown; Café in the Park, Dungannon; Ardmore Restaurant and Beechill Country House Hotel, Derry; Londonderry Arms Hotel, Carnlough; Downshire Arms Hotel, Banbridge; Central Wine Bar, Ballycastle; Truffles Restaurant, Randalstown and The Moody Boar Restaurant, Armagh.
At the end of Eel-Eat on Saturday 2 July, foodies and families will be able to celebrate the delicacy at the River to Lough Festival. Now in its third year, the family festival will be situated for the first time right in the heart of Antrim at Antrim Castle Gardens. Festivities will run from 12noon until 5.00pm with a pop-up restaurant, cookery demonstrations and a craft and artisan food market.
To become a participating restaurant in Eel-Eat, email<> by Friday 10 June.
Eel-Eat is supported by Tourism NI, Antrim & Newtownabbey Borough Council, Food NI and The Lough Neagh Fishermen’s Co-operative Society.;;; #EelsAreTasty