HUDSON is best pub to watch Euro 2016

Farah menswear announce the top 25 pubs in the UK and Ireland to watch EURO 2016

7th June 2016: Farah menswear clothing brand and award-winning independent pub experts Ben McFarland and Tom Sandhog, aka The Thinking Drinkers, today named The Hudson Bar Belfast, as the best pub in Northern Ireland to watch EURO 2016 this summer for discerning football fans.

Farah menswear conducted the comprehensive research with The Thinking Drinkers by reviewing over 2,000 pubs in order to unveil the top 25 pubs to watch EURO 2016. The pubs and bars were rated according to not just the audio-visual experience and atmosphere but also the classic criteria that otherwise create a proper pub – a wide range of well-kept beers, friendly and informed staff, great service, tasty food and a strong selection of snacks.

Farah menswear and The Thinking Drinkers crowned The Hudson Bar the number one destination in Northern Ireland for fans, calling it the ‘Gerry Armstrong – you’ll need one to raise the great drinks to your mouth’. The Hudson Bar has: 

· Every televised EURO 2016 match will be shown across eight big screens

· Strong post match whisky selection and legendary chicken wings, the perfect half time snack

The Water Poet in London claimed the overall number one spot in the UK and Ireland, with The Hudson Bar claiming sixth place overall. 

Farah menswear has a heritage firmly rooted in menswear, balancing aesthetics with function and design. Farah conducted the research to launch their #MatchReady campaign which will help style conscious customers prepare for EURO 2016, ensuring their pub choice is fit for the cultured football fan.

Ben McFarland, triple crowned Beer Writer of the Year and former Guardian football journalist, said: “If you’re not lucky enough to have secured a ticket for EURO 2016 in France this summer, finding the perfect pub is essential. We’ve scoured the country to find the best boozers to support your home nation.”

Tom Sandham, The Thinking Drinkers, added: “Our research involved more than just counting the number of screens, we wanted to offer fans something different to the sports bar norm. The Hudson Bar is worthy of any style conscious fan and we know where we’ll be for the opening match.”

Mia Zackrisson, Global Head of Marketing, Farah menswear, commented: “As a leading men’s fashion brand, we can’t influence the game, all we can do is ensure fans look good pre-match. Over 25 million pints will be sunk by football fans during the EURO 2016 so we thought we’d better find the top 25 pubs to help our customers feel #MatchReady!”

Farah menswear have invited a host of social media influencers, athletes and celebrities to back #MatchReady across social media. Look out for exclusive #MatchReady content during the Championships including the chance for one fan to win £500 of Farah clothing. To see if your pub made the top 25, head to  

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